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This isn’t easy for me to say out loud. I don’t like talking about myself, or bragging. 🤍
Two years ago, my father — my number one hero — told me he didn’t want me going dormant in retirement. He wished he had done more giving throughout his life, and he wanted me to be different, to be better.
So I started Xq, because I thought about how powerful one spark can be — in the mirror, when we feel beautiful again, or pampered. ✨ I think we can all relate to this moment when we have felt down in our lives.
I saw a gap: great skincare, the kind that actually works, locked behind price tags most people can’t reach. I built this brand so effective, science-backed products wouldn’t be a privilege.
My markup stays low on purpose. Free gifts with every order. Real support for affiliates who pour their hearts into this community.
And every sale that touches a charity — St. Jude, Folds of Honor, Tunnel to Towers, and local charities in need, small donations that maybe never make it to the limelight — but all can be found on our website with receipts, because transparency isn’t optional here. It’s the whole point. ❤️
This is a community, not a business — driven by the very people who purchase the products.
This business was started with all of my savings and my 401k. I have never taken a paycheck — the only money I’ve ever drawn is for business expenses like the house bills and meals. Everything else goes back in.
I started selling in November, and formally opened Xq LLC on January third.
This past year, my husband and I finally made the move we’d been waiting for. The kids are grown. We’re home in South Carolina, the place we’ve always dreamed of retiring to. And that’s where the next chapter begins. 🏡
We’re building the Give Back Spa — the first location with CareExim, with many more to come. The services will be affordable, and that slight markup goes straight to people who can’t afford them but need them most: domestic abuse survivors, those injured in the line of duty, cancer patients and survivors. 🌿
People who’ve forgotten what they look like because they’ve been too hurt to look. For them, that’s the first step back to rebirth and healing.
The spa will also be an open classroom for the DIY community — but only when the person receiving care is comfortable with it. If they say yes, their procedure can become a teaching moment for others learning and growing in this space. We hope to have many locations in the future.
Right now, we’re searching for land. A big piece. Room to expand into overnight healing spaces, where someone recovering from something major can stay, rest, and rebuild at their own pace.
My mission was never about building a business, getting rich, or getting famous. It’s about standing beside people while they remember who they are.
Their true self is already good enough. Their beauty was always there. Life just handed them a filter. We’re here to help them take it off. ✨
The website was the bridge. This is the destination.
Stay Gorgeous My DIY Friends & Family,
🫶
Maria
